When putting so much time and effort into organising an event, you need to be sure it achieves the desired impact and goals. Success comes from great planning and being able to get the word out there to reach and grow your audience.

This session will help guide community groups to prepare an event marketing plan, along with ideas on how to market and promote their event to their intended audience.

Topics include:

• Setting goals for the event
• Defining the target audience
• Creating a marketing / promotion plan
• Telling a story through branding and media messaging
• Registering event information on promotional platforms
• Social media tactics to get the word out to prospective audiences
• Utilising event management systems to automate registration and attendee messaging
• Evaluating the success of the event

Who should attend?

• Grant recipients
• Committee or board members
• Volunteers
• Community leaders
• Community groups
• Not-for-profit organisations
• Individuals/residents based in the City of Yarra interested in learning more about promoting your events

Please note: this workshop is not recorded due to its interactive style of delivery.

This workshop is free, however bookings are essential.

For more information contact [email protected] or call 9205 5437.

Brought to you by Yarra City Council, presented by Non-Profit Training.