Yarra City Council has partnered with the Victorian Government on a new campaign to promote the beloved Nicholson Village, its businesses and the wonderful people behind them.

Nicholson Village is perfect for a daily stroll, stop-off and shop. A tight-knit and welcoming community of family and independently-run businesses make up the strip, offering everything from fresh pasta to cocktails, tattoos to bike repairs, wellbeing to wedding cakes. There really is something for everyone’s everyday.

The campaign profiles individual traders, who in turn pass along their own recommendation for a fellow local business. From there it flows on, creating a thread of community and collaboration throughout the precinct.

Meet the Nicholson Village traders and find out about their local favs on the Nicholson Village website and on Instagram at @everydaynicholson.

Are you a business located in Nicholson Village? We’d love to feature you! Send your details through the Join form on the Nicholson Village website.