If you want sales leads to find you, you need to consider two things; making sure your brand appeals, and knowing where your audience is looking. Get the attention of your potential customers in this session, where you’ll learn why content is king, learn more about why a strong brand is the cornerstone to your business and get some ready-to-action tips on how to create a lead generation program that can supercharge your marketing efforts.

In a world where we are putting down newspapers, picking up tablets, and online advertising is becoming easy to scroll past, you need a solution.

Nerissa Atkinson, Creative Director and co-founder at marketing agency The Revery, works with businesses to uncover the aspects of their brand most likely to appeal to their target customers, and the best approach to reach them. Prior to starting The Revery, Nerissa was in charge of creative strategy for Segment Marketing at ANZ, and has also held roles in companies including AXA in the UK, and Telecom Mobile in New Zealand.