Ha from Otao Kitchen Cooking School presents the benefits of experience-based businesses and shares his journey to create an award winning cooking experience in Yarra.

As consumer tastes change from the need to own material goods to sharing authentic experiences with family, friends and corporate, how can companies keep up and connect with their customers? Businesses are investing in the experience economy and evolving into experience-based businesses to adapt to changing times.

About the speaker

Ha Nguyen, a passionate and talented chef, presenter and business owner, has been wowing people with his amazing cooking experiences. With a wealth of international experience working in Vietnam, New Zealand, and Australia, Ha brings a unique perspective to creating authentic experiences.

The founder of Otao Kitchen Cooking School in Abbotsford which won the Victoria Tourism Award in 2022, he is always keen on sharing his knowledge with others. Ha believes that cooking, eating, and sharing are essential, not just for nourishment but for the experience. He pours his soul into his cooking, creating meals that are a feast for the senses!