For community groups and non-profits, visibility is everything. To attract dedicated volunteers and secure vital funding, you need to stand out, tell your story effectively, and prove that you are a reliable, "grant-ready" partner. But with limited time and tight budgets, knowing where to focus your efforts is the ultimate challenge.
This practical, 2.5-hour workshop is specifically designed to help you to raise the public profile and build the reputation of your not-for-profit organisation. You will learn how to move beyond just listing "what you do" and start marketing your 'impact' in a way that inspires potential volunteers to step up and compels funders and sponsors to invest in your mission.
Packed with cost-effective tools and real-world strategies, this session will demystify marketing for the non-profit sector. You will walk away with a clear, actionable plan to boost your visibility, streamline your promotional efforts, and drive real results for your community goals.
Topics include:
- Defining your value and what you are actually marketing
- Understanding what drives a volunteer to join vs. what makes a corporate sponsor or grant maker say "yes"?
- Choosing the right channels to navigating social media, networks, and digital platforms without burning out.
- Free and low-cost tools (including Canva for non-profits and smart tech shortcuts) to look professional
- Positioning your organisation to be "Grant-Ready" through simple profile tweaks that will build immediate trust with potential funders.
- Putting it all together into a realistic, efficient one-page marketing plan, you can implement straight away.
Who should attend?
Committee or board members, grant recipients, volunteers, community leaders, community groups and not-for-profit organisations, and individuals/residents based in the City of Yarra.
PLEASE NOTE: Organisations/groups/individuals based in the City of Yarra or that service Yarra's community will be prioritised.
This workshop is free, however bookings are essential.
Brought to you by Yarra City Council, presented by Non-Profit Training.