News & Media Releases

Yarra CEO to sleep rough to help homeless

11 April 2013

Yarra Chief Executive Vijaya Vaidyanath (VJ) will join 88 CEOs from across Victoria participating in the 2013 Vinnies CEO Sleepout to draw attention to homelessness in our community.

For eight hours on the night of 20 June VJ will rough it to raise money for Vinnies homeless services, and in the process experience the daily struggle faced by approximately 1000 local Yarra residents.

“I want to do all I can to support Yarra’s efforts to improve social inclusion and reduce homelessness,” said Ms Vaidyanath.

Data released by the Australian Bureau of Statistics (ABS) shows that the City of Yarra has the fifth highest number of people experiencing homelessness in Victoria. The nature of homelessness is changing and is comprised of people both rough sleeping as well as couch surfing – that is people moving between various forms of temporary shelter including friends' homes, emergency accommodation, refuges and hostels.

"Understanding the plight of some of our most vulnerable people is very important for all tiers of government as we look to develop policy and improve support service delivery,” she said.

Yarra Mayor Cr Jackie Fristacky has thrown her support behind the worthy initiative to help people understand the dilemma faced by men, women and children every day.

“Yarra is committed to doing what it can to change people's attitudes about homelessness and it is fantastic to see such commitment from our CEO,” said Cr Fristacky.

In its eighth year, the Vinnies CEO Sleepout raised over $5 million nationally in 2012 to directly assist homeless people.

To show your support for VJ or to make a donation please visit

For further information or to read more about Yarra’s new Responding to Homelessness Protocols please visit

Further information
Jessica Chappell
Coordinator - Communications
9205 5177




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