Carbon neutral describes the state of an entity (such as a company, service, product or event), where the carbon emissions caused by them have been balanced out by funding an equivalent amount of carbon savings elsewhere in the world.
What are the benefits to my business?
- Verifies green credentials
- Tracks and monitors emissions annually so you can see progress
- Provides a point of difference for your marketing
What is a carbon neutral business?
To become a carbon neutral business you first calculate the carbon emissions generated by your activities, such as fuel or electricity use and travel.
You can focus on reducing these emissions as much as possible by investing in new technology or changing the way you operate. Any remaining emissions can then be compensated for by purchasing carbon offsets.
Carbon offset units are generated from activities undertaken by others that prevent, reduce or remove carbon emissions from being released into the atmosphere. When the offsets purchased by an organisation equal the emissions produced, they are carbon neutral.
If you want to market or advertise your business as carbon neutral, it is important to comply with the guidelines of the Australian Competition and Consumer Commission (ACCC).
Climate Active (the Australian Government's carbon neutral certification) has detailed guides on the process to become carbon neutral and also offers a certification service, if you wish to be formally certified as carbon neutral.
Yarra Council is formally certified as a carbon neutral organisation through the Climate Active program.