Business Profile: Award-winner Richmond BOQ

Tuesday 28 November 2017

a women holding pointing to her award posing for a photo

Richmond BOQ, major franchise award winner

We spoke to Nellie Dicks of Richmond BOQ, award-winner in the Franchise Council of Australia awards this year. She had always wanted to become her own boss, but with a thirty year career in banking, she didn’t think it was possible until she saw an article about owning your own branch. She’s been the owner and manager of BOQ Richmond for 13 years and says the hardest part was “transitioning perspective from having a job to running a business.”

She believes part of her success is receiving regular coaching through BOQ, enlisting the help of a business coach, and constantly revisiting her planning. “Getting a business coach was a key point in realising success. We meet monthly and discuss my business from start to finish including sales and staff. This has also helped me recognise how much my business has grown in 13 years. It’s all about working smarter, not harder!”

A key success factor for BOQ is their excellent customer service, thanks to their staff. She says, “Three of my five staff now work flexibly to achieve genuine work-life balance through balancing raising children and minimising work travel time.” BOQ is also active involved in the local community, engaging with charities, sporting teams and other initiatives. This makes staff happier, less absent, more likely to stay and be engaged, and has made her branch an employer of choice.

Nellie always knew she wanted to run a business in Richmond. “We had decided over 25 years ago that the place we always wanted to live was Richmond as we’re both football tragics and we were travelling 2-3 times to the MCG/ Etihad for football games during the season. It allowed us to work Saturdays and still be able to do what we love.”

This profile is part of a series of local business profiles. Subscribe to the business e-bulletin for opportunities to be profiled.

Dining in Richmond? Nellie Recommends:

Café Azul 


Spread Eagle Hotel

The Sporting Globe 


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