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Media Release
22 April 2009
Young people benefit in Yarra Council crackdown on local tobacco retailers
Yarra City Council’s crackdown on local tobacco retailers selling cigarettes to minors is working, according to testing conducted in the municipality last week.
Mayor Cr Amanda Stone said the percentage of Yarra tobacco retailers who sold cigarettes to a person aged younger than 18 during testing conducted last week was 24%, compared with 62% in September 2008 and 31% in January 2009.
Under a statewide test purchase program which is co-ordinated by the Department of Human Services in partnership with local councils, teenagers are employed to attempt to purchase cigarettes from local tobacco retailers.
Cr Stone said of the 46 retailers tested last week, 11 had sold cigarettes to a minor.
“Our crackdown on retailers supplying young people with cigarettes is working,” Cr Stone said.
“We are making good progress but we won’t be satisfied until all local tobacco retailers comply with the law,” she said.
“The harm caused to people when they get addicted to smoking at a young age is too terrible for us to ignore.”
After each testing period, Council fines each offending retailer $227, and sends all tobacco retailers in the municipality letters reminding them of their responsibilities to ensure each staff member complied with the Tobacco Act
If tobacco retailers re-offend, Council intends to prosecute them in the Magistrates’ Court where they would be subject to fines of up to $5,700.
Further information
For media enquiries about this issue, please contact:
Ainslie Gowan
Coordinator Communications and Public Relations
Richmond Town Hall
333 Bridge Road Richmond
Telephone 9205 5177, 0400 933 700
Email ainslie.gowan@yarracity.vic.gov.au
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