Media Releases 2012
Live music festival plans hit the right note
05 July 2012
A new live music festival is set to be held in Yarra next winter under a Council initiative.
At its early July meeting, Council pledged $35,000 in seed funding to get the festival, which would be held across existing indoor venues, up and running.
Yarra Mayor Cr Geoff Barbour said Council would hold an Expression of Interest process in coming months to seek applications from music industry specialists to run the festival.
Cr Barbour said the successful party would then be responsible for seeking sponsorship deals, government grants and private investors to meet the festival’s estimated $125,000 annual running costs.
“Yarra has been a breeding ground for so many musicians and that’s worth celebrating,” Cr Barbour said.
“We would like to see this festival become an annual live music event with a point of difference. Perhaps the point of difference will be provided through unique collaborations between participating artists.
“We are determined that the festival include some free performances so that money is not a barrier to any members of our community being involved.”
Cr Barbour said Council had engaged a music industry expert, Stephen Richardson, to investigate the feasibility of holding a live music event in Yarra.
Mr Richardson consulted broadly including with professional promoters and presenters of live music, local residents and traders.
He said there was broad support for a new live music festival focused primarily on using and working with existing music venues within the City.
Senior Communications Officer
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