Economic Development Strategy

In late 2009, Council adopted a five-year Economic Development Strategy, which sets six key strategic directions for Council to meet its vision of a prosperous and unique local economy.

Yarra Economic Strategy 2009-2013

Council adopted the pdf format Yarra Economic Development Strategy 2009-2013 (2.39MB) in October 2009. In 2014, Yarra's aim is to be a prosperous and unique economy that is characterised by:

  • diversity
  • sophistication and edginess
  • connectedness
  • accessibility and inclusiveness
  • sustainability
  • pride and trust.

Six key strategic directions have been identified to support that vision:

1. Enabling infrastructure
  • Decision making and regulations
  • Streetscapes
  • Transport
  • Environment Sustainability
2. Business support and growth
  • Information and assistance
  • Training and networking
  • Marketing and promotion
3. Workforce development
  • Workforce supply
4. Visitor attraction
  • Identification and promotion of product
5. Key economic precincts
  • Managing employment precincts
6. Regional collaboration

The strategy will provide Council with a framework for the next five years to facilitate employment and economic growth, and  to improve liveability and wellbeing.

Background Report

The City of Yarra is home to a vibrant and diverse business community, with over 8700 businesses providing 57,000 jobs.  The local economy has undergone substantial change over recent times, however, it remains one of the most desirable locations for business in the metropolitan area.

The pdf format Background Report - Yarra Economic Development Strategy (660.77kB) provides information on Yarra’s economy including a broad economic profile.

Further information
Kim Swinson
Coordinator - Economic Development
9205 5303


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