Economic Development Strategy

Council's Economic Development Strategy 2015-2020 provides a framework for how Council can best support economic development, foster greater investment and jobs growth in Yarra.

The strategy presents a vision that by 2020, Yarra will be recognized for being a smart, sustainable City with vibrant and thriving precincts and a locally engaged business community.

It addresses three key objectives:

  • A smart city
  • Vibrant and thriving precincts
  • Locally engaged business community

In preparing the strategy, Council conducted extensive research and consultation, including:

  • Detailed background research to identify trend which will influence economic growth over the next five years;
  • A literature review of existing strategies and policies which need to be considered;
  • A local economic and business profile;
  • Trends in tourism and visitation; and
  • Consultation with the business community and within Council involving, one-on-one interviews and workshops.

The existing Yarra Tourism Strategy 2011-2016 has been integrated into the  Economic Development Strategy.  Tourism is a major component of Yarra's local economy with visitors attracted to its iconic precincts for their unique mix of retail strips, bustling night-life, heritage, arts and cultural activities.

View the Economic Development Strategy

Yarra's Economic Development Strategy can be viewed here:

docx format Economic Development Strategy 2015-2020 (1.68 MB)

A background report on the Economic Development Strategy can be viewed here:

pdf format Economic Development Strategy 2015-20 Background Report (1.48 MB)

To request a hard copy of either of these documents or for assistance from an interpreter, please contact Kim Swinson on 9205 5303. 

Further information
Kim Swinson
Coordinator - Economic Development
9205 5303

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